Masters at Work

As lead designer for Sky Sports’ 2025 Masters campaign, I developed the visual identity for the “Masters at Work” - a concept that celebrated the mastery of golf’s greatest players alongside the timeless craft of classic artists. Inspired by the techniques of artists like Manet and Rembrandt, I used Photoshop’s Art History Brush alongside hand-painted digital methods to create a rich, textured aesthetic evocative of traditional oil paintings. The campaign invited viewers to experience the artistry of The Masters - live on Sky Sports.