Sky x Vue Collaboration

Part of an ongoing collaboration with Vue Cinemas, this campaign series involved creating a wide range of deliverables for upcoming film releases—spanning OOH billboards, digital escalator panels, train car panels, and more. Each piece integrated Sky’s cinema ticket offering into the original film key art, requiring careful adaptation within strict brand guidelines. The process involved navigating complex approval workflows with studios and talent representatives, balancing creative vision with licensing restrictions to deliver impactful visuals across high-profile public spaces.